The objective of WineGIS is to make it easy to access information, which is usually concealed in the French term Terroir, on a modern geographic information system based on the internet. Through the use of technologically advanced solutions, WineGIS offers , in an integrated manner, scientific and technical instruments able to represent in a unified way, a complex and rich view of areas of production typical to the Italian wine industry. And to represent a starting point for a modern political evaluation of the zone.
Why another Web site about wine?
The world of wine has been inundated in the last few years with a plethora of sites , which in various ways deal with the latest news, publish data, provide a means of dialog between experts and wine lovers alike. The role the internet has taken on is that of providing an important source of information and knowledge, from people occupied with the sector to a potentially enormous public. Trade journals within the sector were indeed the first to offer blogs and forums on their sites. The vastness and dispersal of the information represents an obstacle to the accessing of this knowledge in particular in Italy.
What relationship does WineGIS have to the value of an area?
When we drink a glass of wine, apart from analysing the characteristics of the wine our minds wander, while reading the label, to the area of production, sometime hundreds of kilometres away. Wine represents a way to promote different areas and highlight social, economic and environmental characteristics. All of this had led to the value of the label taking second place to the value of the wine as a label of the territory. As underlined in a recent survey (Censis Spa, Quinto Rapporto Città del Vino, 14th July 2006 ) the contribution of the wine-making sector to the relaunch of Italian tourism in for the next few years will be fundamental. That each area knows how to promote itself outside of its own territory through the use of the instruments of promotion and communication. Other research (Veronafiere and Confcommercio, The wines of quality in restaurants, April 2006) clearly demonstrate that the typicalness of a product, combined with the efficiency with which it is promoted proves to be a strategic factor in the value of the territory from which the product originates.